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| About The Writer | |||||||||||||||||||||||||||||||
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| Steve Mortensen has more than 20 years of sales, marketing, and copywriting experience. A seasoned business-to-business veteran, he knows how to sell technical products and services in mature industries against formidable competitors. He has worked for five companies in the capacities of CEO, Vice President, Sales Manager, Product Manager, entrepreneur, troubleshooter, salesman, clerk, trainer, and coach. | ||||||||||||||||||||||||||||||
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| His experience includes 4 years in retail, 14 years in manufacturing (custom-engineered capital equipment), and 5 years in information technology (hardware systems, software development, and Internet services), interspersed with many copywriting and training assignments since 1983. | |||||||||||||||||||||||||||||||
| He attended Mt. San Antonio College, Xerox Northstar (electro-mechanical troubleshooting and repair), Los Angeles Broadcasters (radio on-air and production training, maintains an FCC radio station operators permit), and has spent more than 24 months on international assignments throughout Asia, Latin America, and Europe. He has also been an active member of The Executive Committee (TEC), and is an Eagle Scout. | |||||||||||||||||||||||||||||||
| Steve brings expertise in business startups, sales and marketing, publicity, strategic planning, product development, strategic partnering, business development, and international business. His background includes a key role in the acquisition and integration of a large competitor, in which he served as Vice President and General Manager of the combined entity. | |||||||||||||||||||||||||||||||
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| What do others say about Steve's work? | |||||||||||||||||||||||||||||||
| "Our company has used the professional services of Steve Mortensen since 1986. We continue to utilize Steve's services because his work produces excellent results that we consider to be highly cost effective. He is practically a one-man, full-service sales and marketing department. Steve is uncommonly creative, as well as time efficient. He quickly envisions the goal, develops a strategy to achieve it, and then completes his work faster than you might expect. Steve knows how to get the job done - and he delivers!" | |||||||||||||||||||||||||||||||
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Wendell Keith, President Keith Company |
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| "Steve helps us make our client's sales and marketing messages extraordinary! We have worked with him on many projects ranging from press releases, articles, web site development and brochure production, and every time, Steve crafts text and information that pops off the page and grabs the reader. We have had great success getting publications to pick up stories and press releases written by Steve due to his excellent writing and communication skills. I enjoy working with him, and am looking forward to many more projects to come." | |||||||||||||||||||||||||||||||
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Judy Zulfiqar, President RKR Media Associates |
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| "I want to take a moment to share with you my extraordinary experience with your services. You offered to write and produce a DVD tool to assist in our sales presentations, and the all around exposure of our business and services. I stood there speechless as I watched for the very first time my new DVD presentation. I honestly was overwhelmed by emotion in viewing this digital work of art. Steve, you have truly captured the essence and spirit of what our business is impassioned to offer to our clients. I now allow our potential clients to view this DVD presentation at every consultation. They are always impressed. I am so very grateful to you for our unique and marvelous production, but equally as much for the tremendous service you have afforded to me personally and to my business." | |||||||||||||||||||||||||||||||
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Erick Schultz, Owner Hither Green Garden Weddings |
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| "Steve's process of developing the right sales messages far surpassed my expectations. It was based on reality and substance, not gimmicks. It was invigorating to define the passion and purpose of my company in terms that attract the right kind of customers. The irresistible offer we came up with is a powerful tool for solving customer problems and earning their loyalty, while increasing my top and bottom lines." | |||||||||||||||||||||||||||||||
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Peter Covic, President APD Technologies |
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| "The one word that describes my experience is WOW! We identified the three most compelling and enticing aspects of my business - the ones that mean the most to my clients, and to me personally. Now we're applying this information to the way I conduct my business on a day-to-day basis. Every time we talk, Steve gives me practical tools I can use immediately to get positive results. His approach is very powerful. One thing I really appreciate is Steve's unique insight that helps me see my business in new ways. He is really good at finding jewels buried under mundane detail, and polishing them so they sparkle and shine. It's a very exciting process!" | |||||||||||||||||||||||||||||||
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Patricia Allen, Owner PARIS Financial |
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| "Steve took the time to really understand our historic amphitheatre, and grasp the mission, concepts and attitudes of our company. He is far more than a 'just the facts' writer. Steve's ability with the written word, to invite the reader, and to help them understand our events, is phenomenal. Our local newspapers even comment on the excellence of press releases they receive from Steve. He is a true asset to The Ramona Bowl Amphitheatre." | |||||||||||||||||||||||||||||||
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Janine Mundweiler, General Manager Ramona Bowl Amphitheatre Home of California's Official Outdoor Drama |
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| "I have found Steve to be an intelligent, ethical, highly-motivated individual. Steve is also possessed of good judgment and great personal warmth. I have been particularly impressed with his strategic thinking and hard work in developing business concepts and plans." | |||||||||||||||||||||||||||||||
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Gary Baughman, former CEO Fisher-Price |
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| "When we had our initial phone interview, we knew that the information Steve asked of us was very thorough and forward thinking. Then when we received the business plan, we were thrilled that the plan was so well put together, and still maintained our core vision and values." | |||||||||||||||||||||||||||||||
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David Zielski, President and COO Seaside Naturals |
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| "Steve, I wanted to thank you for the excellent article on massage and fibromyalgia which you prepared for Massage Envy. I thought you did an excellent job interviewing us and researching the issue. In addition the article is very well written . . . crisp, clear, and compelling. Nice job - Thanks!" | |||||||||||||||||||||||||||||||
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Chris Binkley, Regional Developer Massage Envy |
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| "Steve contributed significantly to Harper's penetration into the rotary calciner market and displayed a very high level of competence, professionalism, and dedication in every task he undertook for Harper." | |||||||||||||||||||||||||||||||
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Jeet Bhatia, President Harper International |
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| "I really enjoy working with Steve on copywriting projects. He does a great job of writing powerful copy for my clients that they love, which is the perfect compliment to the high quality graphic design my company provides. Steve has also been instrumental in helping me streamline the way I work with my clients. He does a fantastic job of helping me pull together website content, which makes these projects flow much more smoothly. We have a great working relationship." | |||||||||||||||||||||||||||||||
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Craig Godfrey, President Stimulus |
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| "Steve has an uncanny ability to diagnose the problem correctly the first time, and to prescribe the right course of action to generate new customers in the short and long-term." | |||||||||||||||||||||||||||||||
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Bill Tsotsos, Business Development Life Insurance Buyers, Inc. |
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| "Steve helped me focus on the real drivers of my business, the key issues that really matter to me and my clients. This enabled me to articulate a unique and powerful sales message, and also gave me the insight and resolve I needed to make critical decisions affecting the growth of my business." | |||||||||||||||||||||||||||||||
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Diane Ramsey, Owner L'Abri Medical Skin Care Center |
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| "Steve . . . WOW! Right on target. That's exactly what we needed to say, and you really made it pop! Nice Job." | |||||||||||||||||||||||||||||||
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Chris Kuran, President Waterstone |
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| "I had an opportunity to enter a new market, but didn't know how to approach it. Steve helped me evaluate this new business, and put together a strategy for testing the market. We sold the first 3 projects we quoted! Within 5 months, this business amounted to 1/3 of my company's annual sales, and the projects just keep on coming. I highly recommend Steve to anyone looking to develop a new market. He came up with a no-nonsense plan, and helped me make it work. His ideas worked, and he was very supportive in helping me succeed. And it was surprisingly affordable as well. I probably would have lost this opportunity if I didn't have Steve's help." | |||||||||||||||||||||||||||||||
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Jeff Dunagan, Owner Protec Integrated Communication Systems |
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| "Steve is an avid student, and apt learner, and a thought provoking instructor. He handles himself well in front of large and small groups of people, earning respect and confidence through diligent study, thoughtful consideration, and frank discussion. I have seen many evidences of Steve's integrity and dependability. He speaks from the heart, as one can see and feel when talking to him. I believe this characteristic has contributed to the success he enjoys. Also, when Steve commits to carry out an assignment, he puts forth his best effort and gets the work accomplished with positive results." | |||||||||||||||||||||||||||||||
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Donald Atherton, Manager Konica |
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| Project Recognition | |||||||||||||||||||||||||||||||
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| "Excellent design, beautiful original graphics, and your content is informative, entertaining, presented well, and easy to access." | |||||||||||||||||||||||||||||||
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| "Outstanding in content, design and graphics . . . an excellent information resource." | |||||||||||||||||||||||||||||||
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| "Your elegant and skillful presentation of unique content ensures your status as a creative visionary." | |||||||||||||||||||||||||||||||
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