How is your business extraordinarily better than your competition?

If your business communications are not as effective as you'd like, spend a few minutes thinking about this question, and jot down your top 3 answers. Then, rate your answers from the perspective of your target audience based on the criteria described below.

Your Extraordinary Advantages

Advantage A

__________________________________________________

Advantage B

__________________________________________________

Advantage C

__________________________________________________

Now, rate each of your answers from 1-5 (5 is best).

Compelling (irresistibly interesting) "Wow!"

A _____ B _____ C _____

Enticing (attractive and hopeful) "Will that solve my problem?"

A _____ B _____ C _____

Credible (factual and believable) "Prove it."

A _____ B _____ C _____

What's your total score, and what does it mean?

41-45

Your message is ready for prime time

36-40

A little more focus will make a rewarding difference

<35

Your message probably sounds like your competitors

Does your score reveal an icy wellspring that can be tapped to satisfy parched markets, does it taste like a mouthful of sand, or do you simply wish your answers made your business sound more interesting and unique?

There's a lot of talk about guerilla marketing these days. But before marketing like a guerilla, you better make sure your message is worth listening to, or all your grunting will just get lost in the jungle.

Every business possesses a unique combination of passions, strengths, and capabilities. Yours contain the DNA for achieving extraordinary competitive advantage and business success. Your unique strengths are the building blocks of powerful and persuasive communications.

"We all have the extraordinary coded inside us, waiting to be released."

"If we did all the things we are capable of, we would literally astound ourselves."

Jean Houston Philosopher

Thomas Edison Inventor

So how do you discover and leverage your unique strengths to rise above your competition and achieve extraordinary results?

That's what I specialize in. I help companies discover their most compelling, enticing, and credible strengths, create powerful messages based on these strengths, and then weave these messages into every business communication. I offer several training and consulting programs that range from an independent study course with some personal feedback from me, to weekly one-on-one telephone consultations, to intensive onsite programs for key executives and managers. And then of course I write for my clients using the magnetically attractive messages developed.

Several of the benefits of this approach are:

Your sales and marketing materials become more captivating, motivational, and credible.

It's easier to secure new business and drive up revenues.

Your marketing messages attract the right kind of customers. Prospects that value your unique strengths become more apparent, and are better qualified to do business with you.

To get a better sense of this approach, think about the differences between a magnet and a piece of clay . . .

. . . and the challenges associated with attracting the right kind of customers.

Notice the differences in the type of customers that attach themselves to each surface . . .

. . . then review the short slide presentation below.

PowerPoint Presentation

517 KB

Please let me know if you'd like more information about 'Your Extraordinary Competitive Advantage' programs.

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